This project was done in collaboration with my partner, Ayisha Dualan. The product was chosen from Ayisha’s local grocery store, and was redesigned with the overall goal of moving away from the typical red, gold, and oriental patterns found in Chinese American designs. We also wanted to create a more cohesive look for the sauces, and have stronger imagery for the overall product. As this was our second group project, we had a deeper understanding of our strengths as designers, and managed to create a design that was harmonious between our distinct styles. Our final design ended up drawing inspiration from kaleidoscopes, allowing us to easily adapt the other flavors while making it visually interesting. Each kaleidoscope differed based on the flavor, and the ingredients used to make each sauce. A Chinese lucky coin was placed on top of the design paired with a stylized serif font that was laid out similarly to actual Chinese lucky coins. The typefaces used were inspired by early 1900s New York posters, combining the Chinese and American influences in a more contemporary look.
Advertisements & Merchandise
We further expanded on our project by designing advertisements and merchandise. Our advertisements focused on the "New Era" of Sun Luck, pushing the refreshing and dynamic feel of our rebrand. We also created a partnership with Barbra Streisand, based on Duck Sauce's song with the same name. The collaboration included a special flavor with its own distinct packaging.
